I don’t always love what Sephora does, but I have to hand it to them. In the past few weeks, I’ve noticed some majorly awesome nerdy stuff they’ve done.
- Passbook win! They were the very first store or service to successfully implement Passbook support with iOS 6, notify me about it clearly, and make it simple to integrate. Even Starbucks’s effort was behind Sephora’s in this regard. (To date, these are my only two Passbook items.) The extra bonus is that I no longer have to explain to Sephora reps how to look up my complicated email domain in their system!
- Shopping by reviews. Seriously, guys, this one’s important for a couple reasons. I blathered about it here, but in a nutshell it allows customers to shop based entirely on the feedback of other users, with ZERO marketing input from Sephora. Seriously. Right now, it doesn’t even have a single image on the page view! And check out all that unused white space! I expect Sephora to tinker with this and probably ruin it in the coming weeks, so here’s my screencap for posterity:
Most online beauty presences aren’t into minimalism. This is definitely an anomaly even among Sephora’s other page views. Heck, I was badgered into adding as much noise as I have on this site because a professional beauty writer told me it looked boring and “needed more images”—and for her industry, I reluctantly admit she’s right. That’s why I find this so interesting. Amazon, for example, claims to be king of giving people data-based shopping, but they don’t allow one to simply search for things with a high review count until you’ve whittled down your results to a much narrower selection. If you trust the community of reviewers that a vendor has built, then being able to rely solely on them for shopping decisions is a stark contrast to most web storefront merchandising models.
So despite the fact that Sephora still uses Blogger for their professional company blog and that they create horrible Facebook-page-embedded auto-tweeting Flash-based clicky contests and that their “added item to basket” animation now takes a full fifteen seconds to trigger and their web text sometimes looks like this (right), they still win a pretty major tech award in my cold, geeky, stainless-steel-encased heart. Way to go, guys! Now let me search on active ingredient/ingredient category or on whether products have attractive and durable packaging that makes a satisfying click noise upon closure, and I will love you even more. <3
I’m a big Sephora fan, no doubt. I’ve also enjoyed shopping for beauty products at Nordstrom, and of course I get some of my stuff from EDS and my hippie-dippier ingredients from Mountain Rose and Nature’s Gift. But lately I’ve found that shopping at bigger retailers is surprisingly un-scary! I was eyeing my go-to eye cream online, and there were no good shipping deals from the manufacturer’s site or QVC where they often sell their stuff. But Amazon had a great deal! I emailed the seller just to be sure, and they confirmed that it was a fresh shipment, too. So I went for it and was very pleased with the price point. (Go here if you want a similarly great deal.)
And just last month, on a trip to Texas, I lent a friend some Peter Thomas Roth Max Complexion Correction pads to calm her breakout—her skin had freaked out in the humid Dallas climate. She loved them so much she asked me for a referral, and when I Googled them, the Amazon price was way lower than the Sephora price! AND the Amazon shipping was free.
Look, some of you lovelies know I used to work for Amazon. But I worked in Kindle, and thought of them primarily as a tech company plus a place to, like, research for the best headphones and flash drives. I don’t actually order through them all that often for more “normal” items. But I’m totally going to start checking them for skincare deals, and I’ll be watching my lil’ widget to see what kinds of products it starts suggesting. (If it doesn’t get smarter soon I’ll have to hard-code it to offer y’all up beauty deals.) I think as my tastes mainstream a bit more, I’ll start to find better and better deals from the big A.
And lest it not be said, those complexion pads are GREAT for acne, and also help with wrinkles and age spots! Just be careful not to overdo it, or you’ll get mad flaky and dry—you may wanna start with the sensitive formula and work your way up to the full thing.
EDITED TO ADD: I actually received a totally gross-looking shipment of these pads. The top foil was punctured and the product was clearly contaminated, even though it’s largely alcohol based. However, I wrote the seller to complain and they immediately refunded my money, without me having to harass them or send the product back or anything. I was then able to salvage what seems to be clean and safe to use product—it really was just the top seal that was disgusting. So overall, even though I wouldn’t expect it to show up like that from Sephora, I had a good skincare shopping experience with this Amazon seller, so I’ll be trying that out again soon for sunblock.
Ohmigosh, Sephora is doing WAY more Sephora Favorites boxed sets this year! (Even if you ignore all the Halloween ones.) Or maybe they’re just doing more all at once? Either way, I’m obsessed.
I only *kind of* want this basics one, but I TOTALLY want this hair one, this new Lash Stash one, this eyeliner one, and maybe a couple others. And if these puppies go on sale after Christmas, well, maybe I’ll strike then! I just wish there was a way to link Sephora gift registries with Amazon gift registries. Ooh, like a lot. Like, I’m gonna go Tweet Sephora that idea right now!