The fall of Horst Rechelbacher

My GOD does Aveda suck now. I mean, this isn’t exactly news to my regular readers, but they’ve sucked for quite some time now — right around the time that good old Aerin.  One of the ways in which they deviated from their original glory is to start offering BS marketing ploys, namely the Pure Privilege system. (Privilege my ass, when I have to pay $10 to enroll.)

Turns out this system has a teensy catch — your points expire if you don’t use the account frequently enough.  So, even though I paid my $10 for this privilege, I’m about to have my account shut down and my existing points voided.  Why is this, you ask?  Because Aveda has literally not made a SINGLE product that I can or would use, in the past TWO YEARS.

And it’s not for lack of trying, trust me.  Back when they came out with their Smoothing Collection a couple years ago, I bought the shampoo and conditioner duo to give it a try.  And it wasn’t totally horrible — it kind of made my scalp freak out, like most dimethicone-heavy smoothing formulations do — but it delivered similar results to that holiest of hair grails for me, the Redken All Soft collection.  However, it smelled so incredibly foul that even my fiancé begged me to return it!

And recently, I returned to the scene of the crime to try and buy a tiny trial-sized item just to activate my account, and I of course got into a discussion with the Aveda sales gal about the company’s downfall and crappy products.  (I can never keep my mouth shut when they start to pry or go for a hard sale.) She badgered me into buying a bottle of the Style Prep Smoother, which had a different but still bleh smell, and which TOTALLY did not work on my coarser, wavier hair.  WAY too much cetyl alcohol content for a leave-in product — it dried out my ends like crazy, despite the fact that she swore it made her hair more moisturized.  And shockingly, I hated it and returned that too.

So what’s a girl to do?  I went down to the local Aveda today since they’re having yet another Double Points Extravaganza!!! event, and I went with the intention of actually making a purchase that I would keep.  Yes, lately I’ve been missing having a salicylic acid-based acne spot treatment, so I went with the intention of checking out their relatively new acne line.  Well, my faithful three readers, guess what I discovered?

Every single acne product contains dimethicone — one of the MOST comedogenic ingredients that acne-prone people fear.  OH my GOD, how the mighty have fallen.  You can have your expired Pure Privilege points, Horst/Aerin.  I know it took me a long time to finally break things off with you, but it is SO OVER now!

Review — New Aveda “Deep” Conditioner

Ever since Aveda discontinued their much-adored Curessence deep conditioner, they’ve been on my hit list. (That stuff was fabulous, and a cult classic — you don’t go changing/pulling something so beloved by so many! Bad form, Aveda!) But then, they’ve pretty much lost all my respect since selling out to Estée Lauder anyway.

Okay, staying on track. Despite said loss of respect, I’m still on their mailing list, and I still get occasional freebie vouchers for whatever new product they’ve come up with. A couple years ago they came out with an “alternative” to Curessence, i.e. their Damage Remedy shampoo and conditioner.  But that stuff sucked — it wasn’t nearly as moisturizing or penetrating as Curessence was.*

AAAAANYWAY, you probably didn’t come here for a history lesson!  Nope, you came for my review.  So now that I’ve taken you through all that, I’ll try and be brief: the newest stuff sucks.

Yep, they realized that the Damage Remedy duo wasn’t really cutting it compared to days of yore, so came out with a new set called Dry Remedy which included the Dry Remedy Moisturizing Treatment Masque, another new attempt at a deep conditioner (instead of just bringing back Curessence like they friggin’ SHOULD HAVE).  And the new stuff is just as non-deep as Damage Remedy was, but in a crappier way.

It’s a dimethicone-heavy formulation, and it feels fabulous when it first goes on and when you first rinse it out.  But after the hair is dried?  Frizz city.  Let me be more precise: dry, coarse, brittle frizz city, without a pleasant Aveda fragrance.  That’s right, it doesn’t even soften, at least not for me — it only felt nice while my hair was still wet.  And the smell is just nothing to get excited over — toned down compared to their old signature Aveda scents, and much more generic.  (Again, probably a new marketing thing, i.e. alienating the original customer base in an attempt to gain mainstream popularity.  Sayonara, I say.)

Anyway, can you tell I’m bitter?  Aveda was once the kind of company that I’d be willing to move to friggin’ Minnesota to work for.  (And I don’t like the extreme cold, extreme heat, or extreme lack of ocean.)  Now it’s just another faceless corporate BS front, and it really does sadden me.  But in a nutshell: don’t bother with this new product, either!

*You know the worst part of this whole discontinuation of a rockstar product?  I was complaining about this with an Aveda employee who was also a big Curessence fan, and she told me privately that they only pulled the stuff because some dumb Aveda customers were ignoring the directions and using the protein-heavy Curessence weekly treatment as a daily conditioner, and — guess what — they got weighed down by buildup and then complained.  So a handful of idiots ruined it for the rest of us!  And Aveda, King Idiot, took their opinion more seriously than that of all its hardcore Curessence fans! SIGH…