Ingredient awareness on the rise?

So I just saw a swanky J. Lo commercial for L’OrĂ©al EverSleek products last night, and believe it or not, neither the celebrity nor the awkwardly harsh reading of the line “And nothing weighs me down…EVER” nor the creepy bronze latex dress is what most caught my attention. Nope, it’s the fact that a mainstream TV commercial for a mainstream drugstore brand actually made reference to the kind of uptight ingredient awareness that I thought only freaks like me cared about. Innnteresting. Watch it here:

I was just surprised. A few years ago, worrying about harsh sulfates and heavy silicones was kind of EDS and MUA territory, ya know? I mean, heck, my spellchecker doesn’t recognize “silicones” (but DOES recognize “spellchecker” unhyphenated. But not “unhyphenated.” I may be straying from the point here.) So it’s interesting to see this creeping into mainstream beauty awareness — here’s hoping that means that my own pet cause, sunscreen ingredients, can start to get some more traction too. Fingers crossed! And yes, I might break down and try a bottle of EverSleek at some point, though I’m betting my increasingly long mane would miss those silicones weighing it down. We shall see!

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